Email marketing is a powerful tool for businesses, allowing direct communication with customers and prospects. Understanding the impact of email campaigns is essential for shaping effective strategies. In this comprehensive article, we’ll explore 100 email marketing statistics that every business should be aware of.
Understanding the Power of Email Marketing: An Overview
1. In 2023, there were 4 billion daily email users, and this number is expected to rise to 4.6 billion by 2025.
2. 37% of brands are increasing their email budget.
3. A majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy.
4. Welcome emails have a 91.43% open rate.
