If any other major tech company had the kind of year Apple did in 2016, it’s a fair bet that they would have been crucified by investors and pummeled by critics.
For each quarter so far in 2016, Apple posted year-over-year revenue declines, the first time in more than a decade. The first nine months of 2016, Apple reported $139.77 billion in revenue, down 12.5 percent from $159.11 billion for the same period a year ago. Profits also were down throughout the year.