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Gap Shares Flop After Chain Says It Will Close More Stores Than Expected

November 18, 2016

Via: Fortune
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Apparel chain Gap said it would shut more stores than forecast previously and that it expected a further drop in traffic during the crucial holiday shopping season.

The company’s shares fell 4.9% to $29.21 after the bell on Thursday.

“Given that challenging traffic trends have continued, we are investing meaningfully in marketing across our portfolio brands during the holiday season,” outgoing Chief Financial Officer Sabrina Simmons said on an earnings call.

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