Apple was once projected to become the world’s first $1 trillion market cap company. But after a disappointing second quarter earnings that revealed flagging sales, some investors started wondering: Is that possible?
Well, according to a report from Bernstein, yes—there is one way to get there: interweaving Apple’s offerings, hardware, software, and entertainment, all together in a subscription plan—for example, in a family plan. That could help offset the weaknesses that led Apple’s sales to drop in the last quarter.
