Increasing your personal brand’s value in the eyes of your prospects, in-person or virtually, is the goal of brand building. Prospects will be more eager to pay more for your goods and services and more devoted to your brand, and the value of your rivals’ brands will seem less valued in contrast to the more valuable your brand is regarded to be.
Unfortunately, many people (personal brands) systematically undervalue themselves without even being aware of it. And before they even understand what is happening, their brand has lost all value, and it will be tough to get it back.
Do you minimize the worth of your brand? If you’re doing the following, you could be doing it.