It seems clear-cut that customer appreciation would be an essential practice in every business.
However, a striking 60 percent of companies fail to express enough gratitude for those who keep their enterprise running—the customers!
Although every aspect of a business leaves an impression—website, social media platforms, salespeople—it’s the support team that acts as front-of-house for the most part. In fact, they will be the go-to source if the customer has any questions.
