According to a new survey from GoDaddy, American small business owners are redefining the American Dream to focus more on personal satisfaction. A comfortable lifestyle, happiness, and the freedom to pursue their interests, rather than traditional markers like home ownership or wealth accumulation, are key success indicators.
The study, which is part of GoDaddy’s ongoing effort to support entrepreneurship, reveals that 74% of U.S. small business owners feel their perception of the American Dream has shifted. The majority of these entrepreneurs equate achievement of the American Dream with living a comfortable lifestyle (56%), feeling happy with their life (54%), and having the freedom to pursue their passions and interests (49%).
