There’s a sentiment in business: more audience equals more success. Yet, as businesses evolve, the spotlight increasingly falls on intentionality. Rather than reaching out broadly, a concentrated approach seeks to create genuine connections with a particular audience segment.
By meticulously choosing who they serve, businesses can nurture authentic relationships, becoming the first choice for that audience. This article delves into the compelling power of true connections and how being intentional can redefine the metrics of business success.
