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Keeping It Real: Why Greenwashing Isn’t The Way To Go When It Comes To Your Business’ ESG Strategy

November 21, 2023

The spotlight on a company’s environment, social and governance (ESG) goals burns brighter than ever, and it is only increasing, with brands and businesses held to account by consumers, media, and regulators. Nongovernmental organization (NGO) activism is also taking a stance across the globe on a multinational scale.

Tricky conglomerate issues aside- what does this mean for your startup or SME as we move into 2024? Granted, a lack of clarity and fundamentals can feel confusing amongst a shortfall of reporting standards and a flurry of buzzwords and perplexing terminology. Is there a difference between “net zero” and “carbon neutral”? Is this even relevant to your activities, and do your potential clients and partners even care?

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