Two things are certain when you embark on an entrepreneurial venture. The first? You’ll get plenty of advice. The second? You’ll get loads of well-intentioned warnings.
Sometimes, the two will overlap, as in the case of a cautionary comment disguised as, “I’m just being real with you.” Your job is to figure out how to filter out all the myths you’re hearing to get to the truth so you can avoid being one of the approximately 20% of companies that fail within 12 months.