Innovation differentiates the leaders from the followers. And we do not need a Steve Jobs to remind us of that. As aspiring as it is to innovate, it remains elusive for most individuals and firms alike. For innovation takes a lot more than a winning idea or even compelling rhetoric. It’s something much more fundamental and mostly ignored to one’s own peril that piles up the graveyard of failed ideas. There’s a hidden dimension to successful innovations. Let’s demystify it.