Custom software development is an elaborate process of developing, maintaining, and designing a software product tailored to cater to a client’s specific needs. A custom software product is the opposite of commercial-off-the-shelf software, or COTS, designed for commercial distribution.
Instead of being marketed commercially, a customer software product is designed to fulfill the specific needs of an organization or an individual. Although COTS and custom software products differ in availability and usage, they are designed by dedicated teams of software developers.