Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The marketing industry is not immune to this digital transformation, with leading brands starting to embrace the opportunities the technology brings. Gaining a better understanding of customer behavior is one of the core benefits of AI in marketing.
For years, marketers have gathered and analyzed data about customer behavior. Their goal has remained largely unchanged — extrapolate patterns and predict which products and services will be most popular with a certain audience. From that basis, marketers would then identify the channels to reach their target customers.