image credit: Pixabay

How Sustainability is Revolutionizing Branding and Corporate Identity

May 18, 2023

Changing weather patterns, disruptive floods and unprecedented forest fires have all dominated headlines over the past few years. Combined with continued warnings about the detrimental effects of climate change overall, these events have raised consumer awareness of the impact daily purchases have on the environment and society as a whole.

Sustainability has developed into “an extraordinarily disruptive phenomenon impacting business.” The changes are not limited to measures relating to the environment in a traditional sense. Instead, a more modern take on sustainability includes environmental, societal and even economic factors.

Read More on Entrepreneur