In a world where poor customer reviews can make or a break business, customer-centricity has forced itself to marketing’s epicenter. Marketers have taken a leading role in defining and shaping the customer experience. They continuously engage customers with carefully crafted campaigns throughout the entire customer journey.
Fueling these campaigns is a tremendous amount of data. Data used to determine who your customers are, where you can reach them, and how they use your product.
Here are 3 questions needed for customer-centric marketing.
