With 2023 upon us, savvy small and medium-sized businesses (SMBs) will look beyond savings and bring customers to cheer in the form of unexpected experiences and timely engagement. Despite the lifting of most social distancing guidelines, consumers continue to prefer to shop online, with a Raydiant study finding that nearly 57% of U.S. consumers prefer online shopping over in-person.
The move to ecommerce is likely here to stay, and the implications for customer relations — and acquisition — may have also changed forever. Customer relationship management (CRM) and marketing automation software can be crucial tools for translating the personal touch SMBs are known for to the digital space.
