Verizon’s long-expected deal to buy Yahoo’s core Internet assets is winning the acquiring telecom colossus lots of praise from pundits and analysts for adding “hundred of millions of eyeballs,” and affording the opportunity for major “cost synergies.” The chorus is also lauding combination for bringing the extra, essential scale that will place Verizon in the triumvirate of the world’s leading owners of web advertising sites behind Google and Facebook.
When you hear those catchwords used to justify an acquisition, beware that the buyer is vastly overpaying.
