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Tag: I-Want

Marketing, Sales Experience

The Road to Effective Engagement and Selling: Seize the I-Want Moment

February 25, 2019

Via: Business 2 Community

Every customer journey, as complex and convoluted as it may be today, starts the same: “I want.” The I-want moment is the most important moment for brands and retailers. It’s when a shopper is looking to buy that next something. […]