It seems the pandemic has created a new future for selling. Apparently, it’s virtual. According to so many, we’ve discovered that we can accomplish so much more through Zoom, Teams, Skype or any number of video conferencing platforms. While there will be a need for face to face, it will be the smallest part of the customer engagement process.
While these virtual technologies are powerful and will get more powerful, I don’t know that we can define the future of selling as virtual–or that it’s reasonable to define the future of anything in terms of a technology.