Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators.
If you’re a content marketing manager (or aspire to be), here are some tips and tricks to achieving best results from your copywriting team.
What is the job of a content marketing managers?
A content marketing manager (or a director of content) oversees all content produced for marketing purposes within an organization.