From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Business intelligence software (BI) is being used to leverage big data and cloud computing in order to sort, analyze, and present complex datasets in easy-to-read reports.
Over the last 14 years, big data and business analytics have grown to over $187 billion globally, as predicted recently by the IDC.
