Non-fungible tokens, or NFTs, are still a relatively speculative new technology. But they could present an interesting opportunity for your business to foster customer loyalty, open a new revenue stream, and gain a competitive edge. Here are some compelling reasons to learn about NFTs and ways that you can use them for your small business.
Launch a membership-based loyalty program
Consider issuing NFTs to customers who join your loyalty program to ensure exclusive access and prevent fraudsters from taking advantage of benefits. Customers can join your loyalty program by buying an NFT, which they then display in-store or online to get special discounts, early access to sales, or to try new products first.
