LoopMe, a digital advertising firm that uses artificial intelligence (AI) to optimize mobile video advertising, has raised $10 million in a funding round led by Impulse VC and Harbert European Growth Capital, with participation from Holzbrinck Ventures and Open Ocean Capital.
Founded out of London in 2012, LoopMe unifies all the popular mobile video ad formats, covering pre-roll, HTML5, and the VAST ad-serving standard. In a nutshell, the platform replaces humans with algorithms that determine the placement of ads in real-time, and measures based on metrics such purchase intent or offline sales.
