Acquiring leads is relatively simple for most businesses. However, getting marketing qualified leads — ones more likely to convert — is a far more difficult task that requires a great deal of research and complex funnel development.
What is a marketing qualified lead?
A marketing qualified lead (MQL) is a prospect who is more likely to become a customer because he or she has already been primed through various methods. Warming up this person to your brand, developing trust and positioning him or her to accept your solution is often accomplished through the content you offer.
