Swedish eye-tracking company Tobii has announced plans to invest in “large-scale initiatives” involving smartphones and virtual reality and is seeking to raise SEK 400 million ($50 million) in a new rights issue of shares.
Founded in 2001, Tobii serves up tools that enable technology such as computers and smartphones to detect a user’s eye-orientation, thereby determining what they are looking at onscreen. Tobii’s smarts have been used by a number of big-name brands and are often used in the gaming realm, including in machines produced by Acer and Alienware.
