Account based marketing for demand generation is taking the B2B marketing space by storm. While account based anything has been the main objective for any sales team, marketers have just begun to hop on the ABM bandwagon within the last two years. Consider this post your one stop shop to begin to understand account based marketing and what you can do for your organization.
What is Account Based Marketing?
Account based marketing, or ABM, is a marketing strategy that increases focus on marketing to individual accounts through highly customized marketing campaigns.
