In my travels as a growth marketing consultant, one the most common utterances I hear from B2B CEOs or Founders is “we need some help with our positioning” or “we need to tighten up our messaging.”
The nuance between positioning and messaging aside, the common underlying agita is a feeling that the company is not speaking to potential customers in the most compelling way possible.
There’s a feeling that there’s a disconnect between what’s being said, and the message that would resonate most strongly with potential customers. Or there’s just no consistency in the story that’s being told at all.
