To pivot or not to pivot. Is that the question? Depends if you think a startup pivot is a startup failure. I think not. You have a Plan B, right?
If you didn’t, the Coronavirus sure made you create one. Long before we were all sheltering in place and eating tacos in protected parking spaces, successful entrepreneurs had clearly defined goals, visions, and a determination to overcome any obstacles. However, today, who knows what can guarantee success? Here are three golden rules of the startup pivot to keep in mind.
