HR pros play a lot of roles — employee liaison, culture keeper, people leader, coach. But here’s a new idea — the best ones are also marketers. They boost employer brand and improve the overall experience for employees. And when HR adopts marketing techniques, they can better manage talent.
Here are the marketing principles every HR leader should incorporate:
1. Have a target audience.
Marketers have a deep understanding of their audiences. They study demographics, attitudes and behaviors to create detailed customer personas and target messages to specific groups of people.
