You’ve probably heard the saying “cash is king” 10 million times. Well, that’s because it’s a true statement — and it applies to businesses of all shapes, sizes and ages.
But, for young businesses in particular, every dollar that comes in the door is especially vital to your long-term survival. According to new data from CB Insights, “ran out of cash” is the second most common reason startups fail.
With that in mind, growing your roster of clients isn’t just important — it’s exciting.
