Webinars, short for web-based seminars, offer a lot of benefits. From giving you the ability to get in direct interaction with customers to enabling attendees to participate from the comfort of their offices or homes, webinars are big business for B2B publishers. And that’s the problem – they are such big business that everybody does them.
1. Focus on Content First, Then Leads
Keep your editorial standards high. If you are choosing the speakers, find subject matter experts who already have a following – they will draw attendees. If you can’t land a bigger fish, get feedback from your editors on sources who have interesting perspectives on the topics you are pursuing.
