With the holidays just around the corner, retail and ecommerce sales in the U.S. are expected to grow, presenting shoppers with a variety of choices and businesses with plenty of opportunities to reach their customers. In 2022, shoppers spent more than $1 trillion on holiday purchases at retailers, breaking previous records. Also in 2022, more people said they would likely shop on Small Business Saturday than Black Friday, showing their support for independent retailers. This is all great news for small- and medium-sized businesses (SMBs) — if they’re prepared to capitalize on the opportunity.
