Being a content creator is more than putting words down on paper or shooting a video. It’s about telling a story in a structured way so that when people come into contact with your work, they grasp what you’re saying. Whether creating a novel, a million-pound advertising campaign or a 140-character tweet, the objective of producing content is to get your message heard and understood.
Know your audience
If you start producing content before you’re aware of your target audience, you’re giving yourself a mountain to climb right from the off.
