An increasing number of companies are transforming product development by embracing a design method that puts the customer first. Instead of relying on people’s gut instincts, this new design framework cultivates empathy for users, emphasizes iteration and prototyping, and promotes tests throughout the process.
It’s called design thinking, and more tech companies are adopting it. Microsoft, for instance, revealed recently that it is using this framework to design better products with the disabled in mind—an approach that enables the company to “create products that are better for everyone.”
