People buy culture. Whether it’s customers looking to purchase technology, potential employees seeking a new role, VCs looking to invest, or business leaders hunting for partnerships, a solid culture is what makes businesses stand head and shoulders above their peers. It’s as critical to business success as any brilliant idea or innovative product being developed.
A recent LinkedIn study found that company values are increasingly important for professionals worldwide: in Europe, more than half (59%) of respondents would refuse to work for an organisation that does not share their values. As such, maintaining and enriching that culture should always be a priority, no matter what stage of growth a company is in. Founders and CEOs who delegate culture risk diluting or losing it entirely.
