New research from Forrester, The Five Key Success Factors of Every Digital Business, has identified five key success factors that ecommerce businesses need to strategically plan for as they launch or expand their organisations.
Having the right people, the right organisational structure and an innovative idea for online sales is largely what defines a successful organisation. To flourish in the age of the customer, companies will need to tackle digital business transformation to increase their value to their customers and remain responsive to an ever-changing marketplace.
