There are times that call for tough love and this is one of them. As a founder of a food and beverage brand, you have chosen a hard and rocky path. You’ll hit a lot of walls, hear a lot of “no’s” and are certain to find things moving slower than you’d hoped. It’s a natural and easy trap to blame others. But to be frank, those who blame lose and those who own the outcome win.
I see this play out far too often. A part of its cause is the nature of most early-stage teams that are constructed of full-time inexperience and fractionalized expertise. This reality requires that founders hold themselves accountable for taking the needed action. Let me explain.