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When it comes to strategy, most companies fail. In fact, 95% of products that go to market do not succeed. The common excuse is failed execution, but this is often just poor accountability from executives for the company not hitting their quarterly targets. Other common reasons business leaders point out are unrealistic plans, the wrong team involved, market conditions, and so forth. The blame game could go on, but it only focuses on how strategy fails and not really on why.
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