I often write about media pitching, and with good reason — pitching media the right way can really boost your business. As I recently wrote in 5 Ways to Ace Your Media Outreach, knowing your media is the first step. Once you do, it’s time to go a step further by digging deeper and really perfecting your pitching efforts.
Here are some best practices to consider:
The spin/pitch and the HUH factor
How you pitch is as important as what you pitch. When it comes to pitching media, less is more, especially for producers sifting through 1,000+ pitches a week.