Not even the most well-prepared businesses have the resources to hunker down and wait out a months-long crisis. Stop investing in marketing, though, and your company won’t make it through the long night of the coronavirus pandemic. The only way to survive is to keep pushing forward.
Investing in your business is easier said than done, especially in times of financial hardship. According to the U.S. Chamber of Commerce, nearly a quarter of all small businesses in the country have already shut down temporarily. If the situation doesn’t improve substantially, 43 percent of small businesses expect to close permanently by October. The outlook for tech startups and even mid- or large-sized businesses is no clearer.
