In today’s fast-paced, technology-driven world, the entrepreneurial landscape is evolving at an unprecedented pace. Innovation is at an all-time high, driven by advanced technology, consumer behavior changes and market dynamics that consistently challenge traditional business models.
This shift is characterized by the increasing dominance of service-oriented businesses, the integration of technology in all aspects of operations and the rise of entrepreneurship as a viable career choice for many. Furthermore, the advent of digital transformation has made it easier for businesses to reach out to consumers and vice versa, thus leading to more dynamic interaction and transaction models.
