In the world of business, revenue is king — and understandably so. A business can only grow if it’s generating revenue, and a business operating without a clear path to revenue isn’t long for this world.
That said, obsessing over short term profit – and only profit – can cause entrepreneurs to ignore other essential parts of their businesses. If entrepreneurs only focus on making as much money as possible as fast as possible, they will likely neglect security and the stickiness that comes with trust — and pay for it in the long run.
