When we compliment salespeople, we often say things like: “He has the gift of gab” or “She is so persuasive.” Being talkative and persuasive are often treated as must-have skills for salespeople. But the truth is, these are totally outdated sales skills. In fact, you don’t even need them anymore.
Instead, it’s a much more nuanced selling world today. Instead of talking prospects’ ears off and pushing customers into buying more, you should be focusing on making real connections with your buying audience.
