Let’s say that your technology stack consists of SalesForce to store customer data, Marketo to nurture leads, Hootsuite to manage your social media marketing and Google Analytics to track website visitors. Siloed data is defined as all your platforms having different ways of storing and organizing data.
You will waste a lot of time bouncing back and forth between reports, and will likely miss critical pieces of the puzzle.
Siloed data can also lead to inconsistencies and discrepancies in performance reports. They make it difficult to get a complete picture of customer insights, leading to blind spots and incorrect assumptions.