Working for a 100 percent remote marketing agency allows me to work from anywhere and be as comfortable as I want! I spend most days in a T-shirt and the ever-important yoga pants with my hair in a mess on top of my head. However, every once in a while, I actually do something with myself. Getting all dolled up for the day is a rarity and you best believe I’m going to get out of the house if I do! What’s the point of putting that effort in if nobody sees it? Content is kind of the same.
Your marketing team spends a lot of time cultivating great content, but does it matter if it’s not seen by your buyers? Content allows you to increase your leads, establish your company as an influencer in your space, genuinely provide helpful resources for your current and potential customers, and can even build the personal brand of your employees.
