No single food-service operation has universal appeal. This is a fact that many newer entrepreneurs have trouble accepting, but the reality is, you’ll never capture 100 percent of any market. When you try to please everyone, you end up pleasing no one. So focus on the 5 or 10 percent of the market that you can get, and forget about the rest.
That said, who’s eating at restaurants? Let’s take a look at the main market categories of food-service business customers.
