Search engine optimization (SEO) requires special attention to a number of moving parts, all at the same time. You need to know your goals, your priorities and your progress in each of a dozen or so different areas. And those targets are constantly moving due to internal and external pressure. It’s a stressful position, but fortunately, you don’t have to do all the work yourself.
SEO is, at its core, a way to use technology to your advantage, and there are lots of technologies that exist to make that route easier and simpler to follow.
