The sales funnel, as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting.
As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. That means putting the bottom of the funnel under a microscope to not only understand some of the common pitfalls, but to also know what the appropriate steps are that they need to take next.
