Some of the best business ideas are inspired by others, or so the wisdom of the crowd goes. That is leading more entrepreneurs to tap into other people’s brains — rather than just their pocketbooks — to test new products, set pricing and bring ideas to market faster.
Lee Mayer discovered the benefits of crowdsourcing after she had moved to a new home in Denver from New York City and struggled for three months to find an interior decorator who would work within her budget. Then, she met a decorator who wasn’t booking enough business.
