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3 Commonly Neglected Micromoments in Your Customer’s Journey

October 21, 2021

What are Micromoments?

In any customer journey, there are countless small efforts. These include efforts from the company serving the customer and effort from the customer themself.

After all, the customer journey is really the journey of a relationship. The customer might be buying a product, but they’re also engaging with the brand in a thousand small ways.

Think of the simple act of buying something through a digital channel:

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